Copywriter

Job Description

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on diversity, community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products. In this role, we are looking for a creative problem solver who is passionate about telling brand stories within product experiences. You’ll be expected to develop ideas, new features, in-product messaging, brand storytelling, product naming and more for all platforms, including mobile, desktop, AR/VR, and hardware. To be successful in this role, you must be comfortable working across multiple mediums with focus on innovative product experiences. You have a strong point of view on concept, story and tone on behalf of brands. You have a high level of craft in all facets of your writing, from in-product to short and long-form. You’re a conceptual thinker who can bring your ideas to life in new and inspiring ways.

Copywriter Responsibilities

Design, write, edit, test and improve content that makes our brand come to life on our platforms. This includes product flows, interface language, product names and other brand activations

Work collaboratively within a cross-functional team environment with art directors, designers, engineers, strategists and product designers

Create original, breakthrough work

Present ideas in a clear and focused way that builds consensus within the team

Work autonomously, as well as within teams, depending on the project
Minimum Qualifications

3+ years of experience in an advertising agency or in-house setting, concepting and writing copy for global brands

Demonstrated experience working on mobile-first social campaigns for brand marketing and product development

Experience crafting writing that breathes humanity into technology in a way that is understood by audiences

Demonstrated history of self-initiated projects

Experience and interest in product storytelling and brand strategy

Experience working collaboratively within a cross-functional team environment

Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment
Preferred Qualifications

Experience pursuing emerging technologies

Future-first mindset, and experience creating in new platforms. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc

About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$94,000/year to $142,000/year + bonus + equity + benefits