VP, Regional Sales

July 24, 2024
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Job Description

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

Live Nation Entertainment’s Media & Sponsorship Division is seeking a Regional Vice President, Sponsorship Sales. This role will be responsible for managing a team of experienced Sponsorship Sales  Executives, focused on maximizing revenue against Live Nation owned/operated venues, festivals, and digital platforms.

Live Nation Media & Sponsorship architects, sells, and manages the company’s national corporate sponsorship programs with the world’s most recognizable brands. It is an exciting, fast-paced team that collaborates with all facets of Live Nation’s business including venues, festivals, ticketing, artists, content, media (digital, social, mobile), promotions, and concert production. To learn more about our division, check out: https://livenationforbrands.com/.

WHAT THIS ROLE WILL DO

  • Oversee the creation, development & packaging of solution-based music marketing programs at Live Nation owned/operated venues and regional festivals.
  • Work closely with sales team to qualify and engage senior level decision makers at brands and agencies in a strategic manner.
  • Motivate sales team to achieve & exceed personal and team revenue goals.
  • Systemically manage the development, sale, and execution of sponsorship inventory across dozens of venues.
  • Structure, price, negotiate, and close integrated sponsorship platforms that align with Live Nation priorities.
  • Collaborate with leadership on annual market-by-market strategy.
  • Meet challenging revenue goals & manage a complex budget.
  • Regularly travel to assigned markets to meet with clients & prospects.
  • Build and maintain relationships with key stakeholders across the country, including Media & Sponsorship team members, as well as venue leadership.
  • Quality control over sponsor activations and promotions.
  • Collaborate with Legal and Finance teams to ensure compliance with LN standards.
  • Oversee account contracts, invoicing, and receivables.
  • Grow business annually.

WHAT THIS PERSON WILL BRING

  • A minimum of 12 years of sponsorship sales experience with extensive venue sales accomplishments.
  • Proven track record of successfully working with brands to create, sell and execute best-in-class innovative experiential marketing programs.
  • Experience managing a top-performing sales team remotely; willingness to travel to markets to meet with clients, prospects and venue operators.
  • Excellent sales, presentation and communication skills.
  • Ability to multi-task projects and planning in a high-paced environment.
  • Excellent relationships with senior level marketing executives at relevant companies located in or doing business in the assigned markets.
  • Demonstrated ability to develop and nurture relationships and work effectively at all levels of the decision process.
  • Capacity for creative and innovating thinking.
  • Strong leadership skills.
  • A passion for live music.
  • Ability to travel 30% of time or more, often including nights and weekends during season
  • Bachelor’s degree required; advanced degree preferred.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion.  You will be working in an inclusive environment and be encouraged to bring your whole self to work.  We will do all that we can to help you successfully balance your work and homelife.  As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.  It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.


Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant  consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

New York City Hiring Range*: $175,000 – $200,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.