Social Media Manager, ASV – Consumer Marketing
Job Description
DESCRIPTION
Amazon Shopping Videos (ASV) is looking for a customer obsessed, ambitious Social Media Manager who can shift gears between strategy and execution! The right person for this role will be a self-starter with ability to operate independently and navigate through ambiguity. Demonstrated ability and willingness to roll up sleeves and execute to get the job done will be key to success in the role. The ability to see around corners, understand social trends, and capitalize on those trends is crucial to success. Finally, this candidate must possess strong project management skills and be able to effectively influence others to achieve success.
Key job responsibilities
* Owns O&O Social Calendar planning, post development, execution and tracking
* Manages Organic social creative; including, social content capturing, internal creative team request management; social content creative alterations, and copy writing
* Work closely with influencers for creator content to support the Amazon Shoppable Video brand and content.
* Support marketing team with creator strategy for campaigns, events and partnerships.
* Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings.
* Set an experimentation calendar and test hypotheses around the optimal editorial strategy for Amazon Shoppable Video.
* Work with platform partners to ensure the business is adopting the latest product features and best practices.
About the team
Amazon Shopping Videos (ASV) is a fast-growing business focused on enabling customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. More than ever, shoppers around the world use video (on demand and livestreams) to discover products, to research and make more informed purchase decisions, and to engage with creators and communities they trust. We work with creators of all types, from selling partners to professional creators, to authors and shoppers, to enable them to reach new audiences. We aspire to host and curate the world’s best library of shoppable video content.
BASIC QUALIFICATIONS
– 4+ years of professional non-internship marketing experience
– Experience managing or working within cross-functional marketing and creative teams
– Experience building and optimizing multiple, simultaneous marketing campaigns
– Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
– Experience using data and metrics to drive improvements
– Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
– Deep understanding of social media and content performance metrics
PREFERRED QUALIFICATIONS
– Experience in digital marketing and content production timelines and process
– Experience equally comfortable building strategic marketing plans and executing at a tactical level
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
