Manager, Athlete Marketing

Job Description

ATHLETE MARKETING

Work with Region Marketing & National Athlete Marketing teams to develop the athlete marketing strategy for the athletes within your region and playgrounds

Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

Create a marketing, communication, and performance plan for each managed athlete

Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network

Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds

Drive external communication of product and branded on-message athlete stories through collaboration with internal partners – communications, digital, and Red Bull Media House

Leverage and use international athletes traveling and competing in the region

Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes

Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message.

DAY TO DAY ADMINISTRATION

Collaborate and work in team environment with other sports and marketing team members

Manage assigned athlete projects and associated budgets

Support region’s Sports Marketing Manager and team, and HQ Director of Athlete Marketing in building annual business plans

Facilitate goal setting, planning, and performance management for each managed athlete

Track, evaluate and manage performance and marketing goals with each athlete (twice a year)

Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

Integrate appropriate and innovative performance solutions to an athlete’s program

Ensure each managed athlete is knowledgeable about product usage and the brand

Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

Recognize/evaluate athlete performance problems and propose solutions or termination plans