Head of Global Fan Marketing

Job Description

The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors, and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

Hybrid at the NBA is defined as a role that is expected to be on-site Tuesday, Wednesday, and Thursday.

The Head of Global Fan Marketing is responsible for developing the league-wide strategy to grow fandom for the NBA. This role is responsible for leading a team in developing and executing comprehensive marketing strategies that drive brand strategy, build brand awareness, drive tune-in, fan acquisition and engagement for the league.  The ideal candidate is a creative thinker and skilled strategist with a passion for the sports and entertainment industry. They should possess strong analytical skills, excellent communication abilities, and a deep understanding of the latest marketing trends and best practices, particularly as it relates to activating a passionate fan base and driving viewership. The candidate will also have an influential voice with a strong ability to challenge conventional thinking with innovative solutions.

Major Responsibilities:

Develop and implement global marketing strategies that build the brand, drive fan audience growth, engagement, and viewership.
Lead the marketing planning and strategy for the end-to-end integrated go-to-market campaigns across channels including TV, digital, out-of-home, email, influencer, social, web 3, paid media, experiential, and partner platforms.
Collaborate with cross-functional teams to ensure cohesive and effective execution of marketing initiatives, including creative, media, partnerships, publicity, social, and content teams.
Coordinate with regional teams to ensure fan growth strategy is aligned globally and ensure cohesive brand messaging across all markets.
Partner with NBA affiliate leagues and team marketing organizations to ensure coordination, visibility, and alignment in overall campaigns.
Partner with Strategy and Insights team to drive data and research projects and analyze market trends and consumer insights to identify target audience opportunities for growth and optimization.
Monitor and report on the performance of marketing initiatives, providing actionable insights to drive continuous improvement.
Manage a team of marketing professionals, providing mentorship and guidance to ensure their success and growth.
Ensure that all marketing activities are aligned with the company’s overall business goals and objectives.
Build and maintain strong relationships with key stakeholders, including senior leadership, external partners, and vendors.
Oversee team of five direct reports and overall team of 12.
Required Skills/Knowledge:

10+ years of marketing and leadership experience; entertainment or sports marketing experience preferred.
Ability to run large scale cross channel campaigns, and drive tune in.
Strong entertainment marketing skills, with a deep understanding of viewership.
Ability to measure brand impact and results to inform future opportunities and grow the global fan base.
Proven track record of driving 360 marketing on all platforms.
Exceptional people management skills, and an ability to collaborate well cross functionally.
Education:

Bachelor’s degree in related field required.

Salary Range: $350,000 – $460,000

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Sports Marketing, Marketing