Project Employee, WNBA Marketing Analyst

Job Description

LOCATION:  New York, New York, US, 10022
The NBA is committed to providing a safe and healthy workplace.  To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible.  The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

At the WNBA, we’re passionate about growing and celebrating the game of basketball. Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world.
As a global sports and media business, the WNBA is so much more. While Basketball Operations runs the league’s on-court activities, other departments manage relationships with television and digital media partners, develop marketing partnerships with some of the world’s most recognizable companies, oversee the licensing of WNBA merchandise, and handle a wide range of responsibilities that drive the WNBA’s success.

Position Summary:

This position is part of a growing Fan Acquisition and Engagement team at the WNBA, with the goal of enhancing the fan experience, improving internal processes to make our digital marketing efforts more efficient, growing the overall WNBA fanbase, and acquiring and optimizing fan data.This position’s goal will be to drive growth through data-driven decision-making by analyzing marketing campaign performance and fan behavior. Success in this role requires the ability to close the gap between data and actionable insights and the ability to communicate those insights. Ideal candidates will be highly tactical self-starters with a background in marketing analytics and a passion for sports.

Major Responsibility:

Contribute to growing the WNBA fanbase by analyzing marketing campaign performance and fan behavior
Track and report on various fan acquisition campaigns (e.g., WNBA All-Star Voting) through Adobe Analytics
Provide deep analysis of direct-to-consumer (App, League Pass) marketing campaigns around new acquisitions and attribution
Develop understanding of how marketing campaigns drive fan interest, acquisition, and retention across the WNBA’s digital and non-digital platforms
Develop new datasets mapping complex data into familiar business terms such as product or customer to offer unified, consolidated views
Work with WNBA Data Program Manager in the development of automated dashboards for decision makers, via Tableau or PowerBI
Pull together and send weekly CRM performance reports, as well as build an overarching library of best practices and learnings
Provide real-time insights and recommendations in a clear and concise manner
Develop a rich understanding of the WNBA and its fanbase
Assist with A/B test design and analyses aimed to improve fan interest, acquisition, and retention
Required Skills/Knowledge:

1 – 3 years working in an analytical, research, or insights role – preferably in a marketing organization
Experience with direct-to-consumer products a plus SQL proficiency is a must
Experience with R or Python a plus
Experience with data, analytics, and marketing platforms such as Adobe, Branch or Braze
Hands-on experience with reporting and visualization platforms like Tableau or PowerBI
Strong verbal and written communications skills with ability to convert complex findings and large data sets into insightful, concise, and easily digestible reports and presentations
Ability to handle multiple tasks at once with a precise and detail-oriented approach
A passion for understanding fan behavior
Strong knowledge of WNBA
Education:

Bachelor’s Degree
Salary Range:

$1200-$1300 per week
The NBA does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to the NBA will be considered NBA property, and the NBA will not pay a fee should it hire the subject of any unsolicited resume.

The NBA considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

About the WNBA
The WNBA is a bold, progressive basketball league that stands for the power of women.  Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity and inclusion and social responsibility.  Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
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