Influencer Marketing Manager, Reality Labs
Job Description
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape the future that will take us beyond what digital connection makes possible today- beyond the constraints of screens, the limits of distance, and even the rules of physics. Our Reality Labs organization is at the center of Meta’s innovation in virtual and augmented reality, building the tools that help people feel connected anytime, anywhere. We’re seeking an experienced influencer marketing manager to join our Reality Labs marketing team. In this role, you’ll develop insight-fueled strategies to tap the power of influencers and ambassadors to shift how consumers think about, adopt and engage with Quest VR and Rayban Meta AR. You’ll lead thoughtful planning and flawless execution of influencer programs, driving measurable impact to our business.
Influencer Marketing Manager, Reality Labs Responsibilities
Develop and implement comprehensive influencer marketing strategies Globally aligned with our Reality Labs marketing and business objectives
drive buy-in and alignment with cross functional teams
Insert Reality Labs products into culture, building out tailored influencer marketing strategies and programs and exploring new tactics and platforms to reach our audiences
Create insightful briefs drawing on different sources of insight and knowledge to guide and focus influencer campaigns and content against primary channel goal, KPIs and marketing strategy
Collaborate with cross-functional teams in integrated marketing, media and comms to integrate influencer programs with broader marketing communication plans and activity.
Partner with Decision and Data Science teams to track and analyze influencer marketing program performance, delivering data-driven results, insights and opportunities for optimization
Monitor and harness industry trends, staying up to date on emerging platforms, shifts in the creator and influencer landscape, competitive activity and channel best practices
Manage influencer program budgets, ensuring effective allocation and return on investment within the channel
In partnership with legal teams, drive compliance with Meta’s high bar standards and regional regulatory requirements that govern influencer and partner marketing
Minimum Qualifications
8+ years of experience in consumer marketing, 6+ years experience in influencer marketing
Experience in client/industry/brand-side marketing environment
Experience leading agency partners at either a regional or global level
Proven experience delivering measurable business outcomes with influencer marketing strategies and tactics
Track record of creativity and innovation in the influencer marketing space: fluent in social and creator culture, influencer marketing trends, social platform innovation and best practice
Proven understanding of behavioral and technology trends in the influencer space
Effective analytical problem solving skills, experience to set channel goals, track and manage program performance and drive optimization
Proven communication and collaboration skills, successfully drives clarity from ambiguity
Thrives in a fast moving culture, manages multiple priorities and adapts to change quickly
Preferred Qualifications
Industry experience in consumer tech and/or gaming verticals
Marketing consultancy / agency experience
Experience in creating influencer strategies from inception to growth that have driven brand engagement and growth.
Experience leading agency partners/in-house creative to create inspired and innovative influencer program
Experience in delivering global culturally relevant, forward- thinking consumer centric initiatives.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$150,000/year to $207,000/year + bonus + equity + benefits
Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Meta.
