VP or Director, Tech Sales
Job Description
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.
WHO ARE YOU?
Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!
THE JOB
We’re seeking a dynamic, entrepreneurial professional with national sponsorship experience across multiple tech-focused categories and verticals. You’re well-connected in market, a hunter, and a strategic seller wrapped into one, with a deep knowledge and understanding of brands and their marketing needs.
You will be responsible for selling cross-platform marketing partnerships to Fortune 500 and fast-growing tech companies that leverage Live Nation assets including venues, festivals, artist tours and events, e-commerce integration, digital / social media, and content. Your relationship building focus will be client direct calling on C-level and senior marketing decision-makers. Responsibilities will include cold calling, prospecting, pitching, negotiating, and closing revenue opportunities.
You’ll work closely with our internal marketing teams to ensure that we’re creating programs that use the right mix of Live Nation assets and products to solve our clients’ specific industry challenges and help them meet their marketing goals – all while enhancing the experience of Live Nation’s fans.
WHAT THIS ROLE WILL DO
Leverage tech industry expertise, market trends and deep knowledge of client’s needs to generate extensive client growth
Find and develop new business opportunities with leading brands
Direct brand pitches to senior marketing executives
Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources
Work with integrated marketing and creative teams to build high impact live music-based marketing platforms that drive brands’ marketing objectives
Develop trust and deep client / agency relationships so you are the first person they contact when thinking about music strategy
Sales and client strategy development
Be on top of relevant market trends (domestic and global), client needs, expectations and opportunities as well as shifts in the competitive landscape; Monitors the competitive marketplace, including local and national sports and entertainment properties
Personally build and maintain deep relationships with key industry leaders, including client-side marketing executives at Fortune 500 companies and Tier 1 media ad agencies
Drive results in a fast paced, resource-conscious environment
WHAT THIS PERSON WILL BRING
BA/BS Degree required.
5-10+ years sponsorship & brand partnerships sales within Entertainment, Sports, or agency. Brand Partnership and Business Development experience at a large tech brand, publisher or entertainment company will be considered as well
Experience in the Technology sector essential
Proven track record of structuring, negotiating and closing complex strategic marketing partnerships.
Ability to drive results in a fast paced, resource-conscious environment with a creative style and a collaborative attitude.
Experience navigating a large decentralized internal organization
Strong understanding of and relationships with marketing decision-makers and influencers at leading brand companies and their agencies, including decision-making structure and process.
Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities.
Relentless focus and prioritization tied to team goals.
Charisma, and a demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision process.
Excellent communication, writing, presentation, and interpersonal skills, including well-developed persuasion and influence skills.
A disciplined work ethic, entrepreneurial mindset, persistent with client follow-up, and strong desire to work in a team environment.
Travel required.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets
WEALTH: 401(k) program with company match, Stock Program
FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support
CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
OTHERS: Volunteer time off, crowdfunding network
Live Nation’s policy regarding vaccinations and masking will evolve based upon updated regulations and factors related to COVID-19. Currently, we strongly encourage employees to be fully vaccinated or have received a negative COVID test within [24] hours of entering an office.
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
New York City Hiring Rate*: $150,000 – $175,000
**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.
