Growth Marketing Manager – Customer Engagement

Job Description

The Global Business & Product Marketing (GBPM) team connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, commerce and more. We succeed when we help our customers grow their business leveraging our solutions. Our team is seeking a Growth Marketing Manager who is passionate about growth marketing, demand generation, customer lifecycle management, creative, analytics, and driving measurable results through growth initiatives. In this role, you will partner with multiple internal teams including product manager, product marketing, sales, program manager, demand management, data science, creative, marketing ops and analytics teams to plan, build, and launch marketing campaigns anchoring to drive and sustain customer engagements on key company initiatives, or drive demand into Sales Programs. Being very comfortable with data, you will drive the analytical insight necessary to understand our customer’s needs and maximize impact while figuring out how to get things done without relying on others to do the job. You are detail-oriented, enjoy building marketing strategy and marketing campaigns, love thinking outside of the box, and can rapidly earn trust and credibility with stakeholders. This person will be asked to demonstrate leadership, strategic and critical thinking, and executional excellence.

Growth Marketing Manager – Customer Engagement Responsibilities

• Drive go-to-market by planning, executing and scaling growth marketing campaigns to help connect Meta’s advertisers with Sales and other similar offers, to facilitate adopting advertising best practices.
• Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on time and accurate launches.
• Working with quantitative and qualitative data teams to deeply understand the audience and use cases to inform the strategy, rollout decisions, optimizations, and measurement.
• Design and implement test plans to understand drivers of conversion and revenue.
• Collaborate with cross-functional teams to define requirements, scope, deliverables and goals.
• Owning the quarterly number of relevant KPIs and expected QoQ growth.

Minimum Qualifications

• 5+ years of experience in marketing or related field
• Experience in at least two of these areas (email, Facebook Ads, display, onsite merchandising, content marketing, digital video)
• Experience with A/B Testing and lift measurement
• Experience influencing, and providing direction to cross-functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns.

Preferred Qualifications

• BA/BS degree or equivalent work experience
• Understanding of the digital advertising landscape and specifically Meta’s advertising suite
• Experience working with Sales and driving leads to sales programs
• Experience with customer lifecycle management
• Experience engaging with executives to present findings and strategies

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. 

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. 

$122,000/year to $176,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base salary, Meta offers benefits. Learn more about benefits at Met