Growth Marketing Manager

Job Description

Growth Marketing Manager Responsibilities

• Driving go-to-market by planning, executing and scaling marketing campaigns for products best practices that benefit small and medium businesses across Meta’s platforms.
• Develop strategies for engaging managed advertisers to support onboarding, increase product adoption and surface upsell opportunities.
• Manage and optimize channels (such as email, Facebook ads, onsite placements, SEM, content marketing, digital video, print collateral, influencer/partnerships etc.) to drive performance.
• Generate break-through analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency.
• Identify opportunities and represent voice of the market by conducting industry research, including quantitative, qualitative, and competitive analysis.
• Design and implement test plans to understand drivers of response and value.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Utilize forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
• Drive the analytical insight necessary to understand our customer’s needs and maximize impact.
• Identify completing market problems and industry trends and define unmet and emerging customer needs over years based on market trends and customer behavior.
• Analyze and communicate results in order to rapidly scale successful programs and learnings.
• Partner effectively with cross-functional teams, including sales, product and product marketing, creative and data science teams.
• Work closely with sales and product teams to develop a cohesive content and lifecycle strategy for managed clients.
• *Individual contributor role only.
• No direct reports*Telecommute from anywhere in the U.S. permitted.

Minimum Qualifications

• Employer will accept a Bachelor’s degree in Computer Science, Engineering, Applied Sciences, Mathematics, Physics, Marketing, Business Administration or related field followed by five years of progressive, post-baccalaureate work experience in job offered or in a marketing-related occupation. Experience must include five years of experience in the following:
• 1. Experience in at least two of these areas (Email, Digital Ads, or lifecycle marketing) A/B Testing and lift measurement
• 2. Partnering with sales or product teams to deliver marketing campaigns to businesses or consumers
• 3. Influencing and providing direction to cross-functional teams
• 4. Driving go-to-market and business results by strategizing, planning, executing and scaling marketing campaigns for a functional area
• 5. Generating analytical insights to determine marketing strategy, and to drive significant response improvement and efficiency.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. 

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com. 

$252,699/year to $262,807/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.