Influencer Marketing Senior Manager

Job Description

POSITION OVERVIEW

As the Senior Manager of Influencer Marketing, you will play a pivotal role in shaping and implementing our influencer marketing strategies to harmonize with our brand’s core values and overarching objectives. Your mission will encompass the discovery, engagement, and proficient management of partnerships with eminent influencers and creative content visionaries within the realm of luxury travel and lifestyle. Collaborating seamlessly with cross-functional teams, you will orchestrate influencer campaigns that serve as catalysts for elevating brand awareness, enhancing engagement, and fostering unwavering loyalty among our audience.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following and other duties may be assigned as necessary:

Develop and execute a comprehensive influencer marketing strategy aligned with the resort’s marketing objectives, target audience, and brand identity.
Execute full-scale influencer campaigns that support brand initiatives with defined objectives and KPIs with measurable business impact.
Cultivate and nurture strong, long-lasting relationships with influencers, overseeing partnerships, negotiations, and contractual agreements.
Establish goals and objectives, along with key success metrics for each influencer partnership, and be able to compile comprehensive reporting outlining objectives, goals, KPIs, and insights.
Identify authentic target influencer profiles in key categories & deliverables to drive brand awareness.
Develop influencer campaign briefs that include well-defined deliverables, KPIs, and posting requirements for local and global influencer collaborations.
Effectively evaluate and communicate an influencer’s potential fit with a brand.
Oversee outreach, thoughtful negotiation, and procurement of influencers.
Track and measure the performance of influencer campaigns, providing actionable insights for continuous improvement.
Work alongside the social media team on content strategy to incorporate influencer-generated content and determine collaborations, giveaways, and other promotional events.
Manage the influencer marketing budget efficiently, ensuring maximum ROI.
Stay abreast of industry trends and emerging social media advancements, applying relevant insights to our strategies.
Be an ambassador expert and possess overarching knowledge of the Fontainebleau Las Vegas brand, history, resort offerings, and services to successfully communicate to the audience.
Be the online voice for the brand and showcase our company’s dedication and commitment to quality customer service.
Contributing to the growth of our online community by fostering engagement, encouraging discussions, and sharing valuable insights.
Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary.
QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Must be at least 21 years of age.

Bachelor’s degree in marketing, Communications, or a related field is preferred.
5+ years of experience in influencer marketing, preferably in the luxury hospitality or lifestyle industry.
Proven track record of successful influencer partnerships and campaign execution.
Profound knowledge of social media platforms and a keen awareness of emerging trends and industry developments.
Outstanding communication, negotiation, and interpersonal skills to foster productive relationships with influencers and stakeholders.
The ability to think both creatively and strategically, driving innovative influencer marketing initiatives.
Strong project management skills, including the ability to align and collaborate cross-functionally.
Ability to handle multiple campaigns simultaneously, while maintaining the quality of work.
Proficient in utilizing influencer marketing tools and analytics platforms to optimize campaign performance.
Ability to connect to people in a firm but empathetic way always adhering to brand standards.
Strong project management skills, including the ability to align and collaborate cross-functionally.
Comfortable working in a fast-paced and ever-changing environment
Demonstrates strong organizational skills and follow through.
Ability to multi-task and prioritize in a fast-paced environment while maintaining a high level of attention to detail.
DIVERSITY COMMITMENT

Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work. We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company. By promoting these values and continuously pushing for better, we aim to create a positive work environment that encourages equality, inclusion, empowerment, and respect.

CERTIFICATES, LICENSES, REGISTRATIONS

Member must be able to qualify for licenses and permits required by federal, state, and local regulations.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.

The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. The noise level in the work environment is usually moderate.

Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.

PAY TRANSPARENCY

Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company’s success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate’s qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.

In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company’s goals and future career development opportunities for upward mobility.

SALARY

$88000 per year – $98000 per year