DIRECTOR, SOCIAL MEDIA

Job Description

JOB DESCRIPTION

The Director of Social Media will lead all aspects of social media for the Equinox brand. They will be responsible for leading our social media and content strategies, driving innovation, and demonstrating consistent superior creative thinking.

The ideal candidate will be a digital and social trendsetter at the forefront of what is now, new and next in new technology, emerging platforms, pop culture, and everything in between. He/she will advise on overall social approach and user behavior, formulate strategies to execute the content strategy, and develop and execute innovative campaigns to drive the strategy and brand engagement in social channels.

Execute and continuously evolve a multi-platform strategy that grows Equinox’s brand affinity, engagement, reach, and audience in order to drive membership growth and engagement.
Ensure an effective presence across social platforms with an emphasis on Instagram, TikTok & YouTube defining what platforms we should be on and what our unique voice is within each
Manage the social media content calendar, setting targets and timelines for key initiatives and content production
Track, analyze, and report on performance of our social content, and continuously optimize social strategy based on our best performing content
Collaborate with the rest of the marketing team and other departments on creation of content and campaigns to drive growth, reach, and engagement
Identify partnerships and innovations to ensure Equinox remains a best-in-class brand in social media marketing
Execute and evolve a multi-faceted influencer strategy that showcases internal and external partners
Understand the social media universe and stay current with trends, language, outlets, and resources to achieve the best performance on social platforms
Oversee our social media marketing technology stack, optimizing our investment while innovating our capabilities
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QUALIFICATIONS

6-8 years of experience and a proven track record of social media content and channel strategies for brands in fashion, hospitality, or luxury goods
Experience building brands on social platforms, with a strong eye for message, content, and stories
Excellent written, verbal, and presentation skills
BS/BA required, with a marketing or communications background
Strong analytical background, able to track ROI and build regular performance reporting
Experience managing and negotiating with external partners and agencies
Working knowledge of social analytics, listening and publishing tools, including/not limited to Sprout, Spredfast, Crimson Hexagon, Hootsuite, and native platforms insights
Pay Transparency: Min $126,500 – Max $145,000

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Additional Information

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

We offer competitive salary, benefits, and industry leading commission opportunities for club employees
Complimentary Club membership
Perks and incentives with our products and services including Personal Training, Pilates, Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities, please visit one of our clubs or our website at https://careers.equinox.com/

All your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.