Digital Content Manager

Job Description

General Description 

A full-time digital content manager who plans, develops, distributes, and monitors digital content for ATLDOT. The candidate must have proficient knowledge of AP writing style, online platforms, and social media channels. This role involves designing and implementing content strategy for the Atlanta Department of Transportation. The candidate must also be proficient in using the latest marketing tools and applications to measure engagement metrics. The ideal candidate should have strong project management, storytelling, listening and organizational skills. This role will support strengthening the ATLDOT brand by enforcing brand guidelines, internal and external messaging, and project transparency. 

Essential Duties & Responsibilities 

• Coordinates with the department, Digital/Social to develop content related to the day-to-day operations and updates for ATLDOT 

• Identifies inconsistencies and/or ambiguities in content regarding facts/data as needed, and 

• Follow-ups with appropriate contacts to clarify and confirm 

• Remains aware of and monitor factors within Metro area (and nationally) that may affect material or content direction and when appropriate, place heavy importance on current events and knowledge of shifting political and policy landscapes 

• Remains aware of and monitor transportation factors within Metro area (and nationally) 

• Establishes a content calendar to create short and long – term content campaigns 

• Tracks and measures the performance of digital content 

• Devises various content strategies that work for specific audiences with an aim to reach clear goals 

• Creates engaging content and work well with a team 

• Must have a commitment to deadlines and be open to flexible working hours 

• Performs other duties as assigned 

Knowledge, Skills & Abilities 

• Strong written, verbal, and interpersonal relationship and communication skills 

• Keen attention to detail • Strong project management and problem-solving skills 

• Ability to multitask and deliver results in a fast-paced changing environment 

• Solutions-oriented approach to communication 

• Proficient in copy editing and grammar 

• Experience using CRM tools such as Salesforce, HubSpot, Microsoft Dynamics 365, etc. 

• Customer relationship development 

• Contract management 

• Clerical and administrative skills 

• Superior communication skills, including writing, editing and verbal capabilities 

• Demonstrated ability to translate ideas and objectives into messaging that relates to the topic, speaker, and intended audiences 

• Excellent project management and organizational skills, including the proven ability to handle multiple projects simultaneously and work under pressure to meet short deadlines 

QUALIFICATIONS

Minimum Qualifications | Education and Experience 

1. BS/BA in Marketing, Business Administration, Consumer Products or related field. 

2. 3 to 5 years’ experience in social media, marketing, promotions, project management or related field 

Preferred Education and Experience 

Marketing, Digital, social media and/or Consumer products in marketing, advertising, promotions or related field