Advertising and Promotions Specialist

Job Description

Company Description
A best-in-class city that attracts best-in-class talent, Philadelphia is an incredible place to build a career. From our thriving arts scene and rich history to our culture of passion and grit, there are countless reasons to love living and working here. With a workforce of over 30,000 people, and more than 1,000 different job categories, the City of Philadelphia offers boundless opportunities to make an impact.

As an employer, the City of Philadelphia values inclusion, integrity, innovation, empowerment, and hard work above all else. We offer a vibrant work environment, comprehensive health care and benefits, and the experience you need to grow and excel. If you’re interested in working with a passionate team of people who care about the future of Philadelphia, start here.

What we offer

Impact – The work you do here matters to millions.
Growth – Philadelphia is growing, why not grow with it?
Diversity & Inclusion – Find a career in a place where everyone belongs.
Benefits – We care about your well-being.
Agency Description

The Philadelphia airport is a dynamic place to work. It is the only major airport serving the 7th largest metropolitan area in the United States and is one of the busiest airports in the country. The City of Philadelphia Department of Aviation oversees both Philadelphia International Airport (PHL) and Northeast Airport (PNE), the city’s general aviation reliever airport. The airport system operates through the Aviation Fund, which is an enterprise fund of the City of Philadelphia and is completely self-sustaining using no local taxpayer dollars to operate. Learn more about the airport at www.phl.org.

Our Mission: Proudly connecting Philadelphia with the world

Our Vision: World-class global gateway of choice

Our Values:

•    People First – Our employees, stakeholders and passengers

•    Respect – To our customers and our environment

•    Integrity – We hold ourselves responsible for what we do, say, and think

•    Diversity – Purposefully Inclusive and accepting of all

•    Excellence – We hold ourselves to the highest standards of service, innovation, and efficiency

Philadelphia Airport has won numerous awards for quality, diversity, and innovation:

2022 Stevie Awards Silver Recognition for Achievement in Diversity & Inclusion
2022 Northeast Chapter of the American Association of Airport Executives (AAAE-NEC) Diversity, Equity, and Inclusion Award
2022 Northeast Chapter of the American Association of Airport Executives (AAAE-NEC) Honorable Mention, Airfield Project of the Year: Terminal D/E Apron Repairs
2022 Airports Going Green (AGG) – Outstanding Sustainability Infrastructure Development Award for PHL Apron Project
2022 Shaw Contract Certificate of Appreciation – Sustainability and Carpet Recycling Efforts
2022 Women’s Transportation Seminar (WTS) Philadelphia Chapter’s Diversity Award – Commitment to Advancing Diversity in Leadership Roles for Women
Job Description
As an Advertising and Promotions Specialist at the City of Philadelphia, Department of Aviation, you will be responsible for developing, implementing, and managing our advertising and promotional strategies across multiple channels, including digital, social media, and traditional offline mediums. You will play a crucial role in building our brand presence and driving business growth.

Essential Functions

Develop and Execute Marketing Strategies:Create, implement, and manage comprehensive marketing plans to promote PHL/PNE products/services.
Conduct market research to identify target audiences and trends and adapt strategies accordingly.
Stay up-to-date with industry trends, best practices, and emerging technologies to ensure the company’s advertising and promotional strategy remains innovative.
Advertising Campaign Management:Oversee all aspects of advertising campaigns, including paid social media, billboards, online display, and print media.
Collaborate with creative teams to develop compelling ad content and visuals.
Craft engaging and persuasive copy that align with brand voice and clearly yet creatively conveys campaign messaging.
Paid Social Media Management:Create and manage paid advertising campaigns on platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
Monitor and analyze campaign performance metrics, and adjust strategies for optimal results.
Media Buying and Planning:Identify and negotiate with media outlets for billboard and OOH placements, ensuring maximum reach and visibility.
Develop media buying plans to allocate budget effectively across various channels.
Oversee the production of billboards, print ads, and other traditional advertising materials.
Analytics and Reporting:Generate regular reports on advertising performance, including ROI, CTR, and conversion rates.
Provide insights and recommendations for continuous improvement.
Budget Management:Develop and manage marketing budgets, ensuring cost-effective allocation of resources.
Track expenses and maintain accurate records of marketing expenditures.
Cross-Functional Collaboration:Collaborate with the marketing, communications and guest experience teams to align marketing efforts with revenue and guest experience goals.
Work closely with the creative team to ensure brand consistency across all advertising materials.
Build and maintain relationships with media partners, advertising agencies, and vendors.
Competencies, Knowledge, Skills and Abilities

Proven track record of successfully managing advertising campaigns across various channels.
Proficiency in using advertising platforms (e.g., Google Ads, Facebook Ads Manager, etc.).
Strong analytical skills and ability to interpret data to drive decision-making.
Excellent communication and interpersonal skills.
Work-Life

Work hours are generally 40 hours per week. Our team is currently hybrid with both virtual and in-office days, however the position can opt to come in the office each day if desired.
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field. A master’s degree is a plus.
3-5 years of experience in marketing, with a focus on advertising, paid social media, and media planning/buying.
Additional Information
TO APPLY: Interested candidates must submit a resume.

Salary Range: $70,000 – $80,000

Discover the Perks of Being a City of Philadelphia Employee:

Transportation: City employees get unlimited FREE public transportation all year long through SEPTA’s Key Advantage program. Employees can ride on SEPTA buses, subways, trolleys, and regional rail for their daily commute and more.
Parental Benefits: The City offers its employees 6 weeks of paid parental leave.
We offer Comprehensive health coverage for employees and their eligible dependents.
Our wellness program offers eligibility into the discounted medical plan
Employees receive paid vacation, sick leave, and holidays
Generous retirement savings options are available
Pay off your student loans faster – As a qualifying employer, City of Philadelphia employees are eligible to participate in the Public Service Loan Forgiveness program. Join the ranks of hundreds of employees who have already benefited from this program and achieved student loan forgiveness.
Unlock Tuition Discounts and Scholarships – The City of Philadelphia has forged partnerships with over a dozen esteemed colleges and universities in the area, ensuring that our employees have access to a wide range of tuition discounts and scholarships. Experience savings of 10% to 40% on your educational expenses, extending not only to City employees but in some cases, spouse and dependents too!
Join the City of Philadelphia team today and seize these incredible benefits designed to enhance your financial well-being and personal growth!

*The successful candidate must be a city of Philadelphia resident within six months of hire

Effective May 22, 2023, vaccinations are no longer required for new employees that work in non-medical, non-emergency or patient facing positions with the City of Philadelphia. As a result, only employees in positions providing services that  are patient-facing medical care (ex: Nurses, doctors, emergency medical personnel), must be fully vaccinated.

The City of Philadelphia is an Equal Opportunity employer and does not permit discrimination based on race, ethnicity, color, sex, sexual orientation, gender identity, religion, national origin, ancestry, age, disability, marital status, source of income, familial status, genetic information or domestic or sexual violence victim status. If you believe you were discriminated against, call the Philadelphia Commission on Human Relations at 215-686-4670 or send an email to faqpchr@phila.gov.

For more information, go to: Human Relations Website: http://www.phila.gov/humanrelations/Pages/default.aspx